You Need This

You Need This

Ryan Andrej Lough / 2025 / 84 min. / USA

This incisive new documentary produced by Adam McKay (Don’t Look Up, The Big Short) explores how consumerism emerged from the unbridled optimism of 1950s America and evolved into a global system shaping our desires, identities, and behaviors. Conditioning the population to find meaning and status through endless consumption, this insatiable machine depletes our environment, strains our social bonds, and damages our well-being.

  • “It’s not cultural or political divisions that have turned our world upside down, but the relentless quest for corporate profit fueling consumerism. Just as the film delves into the bleak impact of global consumption; it captures something remarkable: a growing awareness as people begin to wake up to the reality of the system we’ve been trapped in.”

    — Adam McKay

  • "A necessary wake-up call."

    — Variety
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