Trend Beacons

Markell Brothers / 2016 / 74 minutes / USA

A fascinating look inside the secretive world of trend forecasting, Trend Beacons introduces us to the individuals who predict (or in some cases, engineer), the cultural, social and fashion trends of tomorrow. Businesses of all stripes live and die on their predictions. Betting on the wrong trends can wind up devastating an operation. In this documentary, we observe how these individuals develop their forecasts, what materials and information they use, and how they present it to their clients. Trend Beacons is an expose of a hidden world that affects everybody on a daily basis but that very few are aware even exists.

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